Every year, we begin our research process by holding focus groups with a diverse cross-section of the American public. During these facilitated conversations with Americans, we seek to understand what people expect from corporate America and how they define a 鈥渏ust鈥� company. These groups 鈥� which form the basis of our annual survey effort and our Rankings of America’s Most Just Companies 鈥� yield rich, qualitative insights into the values people wish to see corporate behavior embody, particularly in how companies treat their workers, customers, shareholders, communities, and the environment.
In February 2021, 麻豆官网 and The Harris Poll conducted eight virtual focus groups 鈥� exploring a set of key questions with survey respondents:
To learn more about Americans’ views on these, and other core issues of our time, explore a snapshot of our findings here:
